Central Greenwich College

Marketing (ABE)

Marketing is an important function that brings companies and clients closer to each other. The programme introduces students to the crucial role that marketing plays in business development. Holders of ABE Marketing qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace. It also:

Leads to an internationally recognised professional qualification. Students who successfully complete the ABE examination can use the designatory letters AMABE or MABE after their name., which in turn increases a students marketability.
Qualifies students for exemption from many examinations of specialist Professional Association. Students gain partial exemption without loss of time from exams of Professional Associations for: Accountancy (ACCA, CIMA, or CAT), Banking (CIB), etc.
Offers a low cost route to a Bachelors Degree in BA(Hons) Business Studies or an MBA or MSC

Students can complete the ABE Diploma or Advanced Diploma and enter a degree course at Year 2 or 3. The ABE course can be completed more quickly and at a much lower cost than Years 1 & 2 of a degree.

The ABE course is divided into 3 parts: Certificate, Diploma and the Advanced Diploma. Students can take any part of the ABE course without needing to take the others and receive a qualification for each part they pass.

Examinations are held twice a year for all parts of the ABE and courses start in:

January, April, July and September

Full time students are normally advised to take 4/5 subjects per course / examination sitting

Progression

Central Greenwich College has established a progression agreement with Middlesex University, www.mdx.ac.uk, whereby students who complete an ABE or other QCA recognised Diploma or Advanced Diploma are eligible to gain direct entry into the second or third year of a BA(Hons)/ BSC (Hons) in a relevant field.

Students can apply for entry into many similar courses at other UK universities with ABE.

Certificate

This is the level for students who are new to the subject no prior experience is required as the course provides a wide ranging foundation for further studies.

Content:

All four subjects must be passed:

Introduction to Business
Introduction to Business Communication
Introduction to Marketing
Introduction to Quantitative Methods

Entry Requirements:

British Council - Intermediate Certificate in English/Upper Advanced Certificate in English
LCCI - English for Business (EFB) 1st or 2nd level
Pitman/City and Guilds - English for Speakers of Other Languages (ESOL)/English for Business and Communication

"ABE is known all over the world, and classes at CGC teach it with a global perspective which I find really rewarding"

Rishad Razick,
Sri Lanka

Diploma part 1

The Diploma is designed for students who have some experience or basic qualifications in the field, but who are looking to develop an understanding of the subject further for academic or professional advancement.

Content:

The Diploma is divided into two sections. In part 1, all four subjects must be passed:

Organisational Behaviour
Principles of Marketing
Economic Principles and their Application to Business
Quantitative Methods for Business and Management

Diploma part 2

In part 2 there are three compulsory subjects:

Marketing in Action
Marketing Information Systems
Marketing Policy , Planning and Communication

Plus two options from:

Human Resource Management
Systems Analysis and Design
Principles of Business Law

Entry Requirements:

ABE Certificate
Two "A" Level passes plus four GCSE passes at Grade A, B or C, two of which must be English and Maths
Overseas qualifications which may be accepted by the Registrar as being equivalent to the above
ABE also welcomes applications from candidates without formal qualifications who have been in appropriate employment for at least two years. A reference letter from employer(s) must accompany such applications

Advanced Diploma

The Advanced Diploma is designed for students who have had reasonable experience or other qualifications in the field, but who are looking to develop their academic or professional skills base to a managerial level.

Content:

At Advanced Diploma level there are five compulsory subjects:

Corporate Strategy and Planning
Strategic Marketing Management
Integrated Marketing Communications
International Marketing
Contemporary Issues in Marketing

Entry Requirements:

ABE Diploma
A UK Honours Degree or Overseas equivalent
Other recognised qualifications of approved Overseas Institutes of Higher Education

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